You’re allergic to salesy energy and struggle to communicate the value of what you do. Telling people your prices feels downright painful. You’d love to wave a magic wand and have leads come to you ready to buy with zero convincing.
You’re not selling, full-stop.
No matter how much content you churn out or how consistently you show up, it’s not translating into sales.
You’re tired of spinning your wheels on Instagram.
You thought you’d be out of the feast and famine cycle by now, but your sales are as unpredictable as ever.
All your time goes toward client work and finding new clients, leaving no time for your own projects.
Unsure what will actually move the needle in your business, you pour your time and energy into a dozen different tactics—leaving you scattered, burnt out, and resentful.
Your sales strategy could be best described as non-existent.
Any of these sound familiar?
You want to grow your sales…without working 12-hour days, feeling like a used car salesman, or selling your soul to the TikTok gods.
You’ve invested an eye-watering amount in coaching. You’ve done positive affirmations and breathwork. You’ve tried reels and webinars and newsletters and blogging and TikTok and Facebook groups and LinkedIn and ChatGPT…
And NONE of it has gotten you the results the gurus promised—or the freedom you’re craving.
That’s what Sales Liberation is all about.
There are a million ways to sell online. But when everyone and their dog is shouting at you to try their hot new strategy (Build a 6-figure funnel! Content is queen! Blogging is back!), it’s hard to drown out the noise.
People on the internet will try to tell you that their way is the only way—but it’s not true. Sales strategies aren’t one-size-fits-all.
If your sales aren’t where you want them to be, it doesn’t mean you’re not trying hard enough or you’re “bad at sales”. It just means you haven’t found the right strategy for your business model, personality, and lifestyle goals…yet.
You don’t need to change who you are to reach 6- or 7+ figures.
Here’s what those coaches on Instagram don’t want you to know…
Imagine what would happen if you had a strategy that fueled you instead of draining you.
What if selling didn’t have to feel terrible?
If you’ve ever wondered why those strategies that seem to work for other people haven’t worked for you…this is what you’ve been missing.
When your revenue doesn't rely on you being online (or on social media), you’re free to spend more time outdoors, take month-long vacations, and enjoy the peace of mind that comes with earning a sustainable income.
Prioritize your mental and physical health
Instead of shouting into the void and hoping someone hears, you have a proven strategy to move people through your funnel. You control the flow of leads and know exactly what you need to do to get results.
Market your business with confidence
Never again will you dance on camera or put up with clients who don’t respect your boundaries. Your sales system is designed to attract and convert only the dreamiest of leads. If someone is the wrong fit, you confidently send them elsewhere because you know the next project is right around the corner.
Stop doing shit you hate.
This is what makes Sales Liberation a game-changer. And what frees you to…
The secret? We start by finding what feels good to you, then reverse engineer your strategy around it.
Because when you’re having fun, your customers can feel it. They connect with you. They don’t need a few days to think about it—they’re excited to buy from you right freaking now.
If you’ve ever wondered why those strategies that seem to work for other people haven’t worked for you…this is what you’ve been missing.
When your revenue doesn't rely on you being online (or on social media), you’re free to spend more time outdoors, take month-long vacations, and enjoy the peace of mind that comes with earning a sustainable income.
Prioritize your mental and physical health
Instead of shouting into the void and hoping someone hears, you have a proven strategy to move people through your funnel. You control the flow of leads and know exactly what you need to do to get results.
Market your business with confidence
Never again will you dance on camera or put up with clients who don’t respect your boundaries. Your sales system is designed to attract and convert only the dreamiest of leads. If someone is the wrong fit, you confidently send them elsewhere because you know the next project is right around the corner.
Stop doing shit you hate
This is what makes Sales Liberation a game-changer. And what frees you to…
The secret? We start by finding what feels good to you, then reverse engineer your strategy around it.
Because when you’re having fun, your customers can feel it. They connect with you. They don’t need a few days to think about it—they’re excited to buy from you right freaking now.
If you love social media, you can keep showing up however feels good. The idea is to give you choices. We’ll build systems that work for you so that you don’t have to be in your inbox 24/7 or on social if you don’t want to be.
Social media optional
Instead of manually walking each lead through the buyer’s journey, you’ll create sales assets and repeatable systems that sell for you. This is what allows you to spend 2 weeks in Paris without constantly checking your inbox.
Hands-off
Instead of forcing you to do things you find uncomfortable (like show up on video or use pushy tactics), we’ll capitalize on your unique strengths. Don’t believe sales can be fun? I’ll take you up on that challenge.
Custom to you
A Liberated Sales System is…
– Chrissy Mellinger
It was a fucking epic experience and her templates are GOLD.”
I learned more about sales psychology from a 1-hour call with Meg than I have from 6-month coaching programs I spent a shit ton of money on.
Before you can hit your stretch goals, we need to identify what’s keeping you stuck. Are you afraid of being salesy? Exhausted from trying to be everywhere at once? Trying to move forward without unpacking those beliefs is like trying to start a fire in a thunderstorm.
1. Lay the groundwork: Create your roadmap
The key to sustainable sales is finding a way to enjoy the process. That’s why we reverse-engineer your entire funnel around a conversion method that sparks joy, instead of defaulting to the industry norm (or whatever TikTok tells you will 10x your revenue overnight).
3. Spark the fire: Find your sales superpower
Each module includes video walkthroughs, templates, and bonus resources, plus realistic time estimates so you know *exactly* how long each piece will take you to complete.
A step-by-step roadmap to strategize, build, and optimize your custom sales system—with hands-on support, coaching, and copy audits every step of the way.
What’s Inside: Your Path to Liberation
- The fatal trap of the online business owner: never-ending content creation and thinking “showing up” automatically translates to more sales
- The 2 main levers you can pull to increase your revenue and how most people make this way harder than it needs to be
- The Firestarter Framework: why everything we’re told on Day 1 of business (market yourself, stay visible, be consistent) is backward
- The 3 most ridiculous lies we tell ourselves about selling (everyone is guilty of at least 1 of these)
- The biggest mindset block that’s holding you back from making consistent sales—and how to move past it (no positive affirmations required)
- How to create a sales experience both you AND your buyers are excited about (so many aha moments happen here!)
- The holy trinity of sales: 3 things you MUST have in place before marketing your business or building any type of sales system
- The hidden factor most people miss in their messaging—and how niching down can backfire
- Validate your offer: how to make sure you’re selling something people genuinely want or need
- The anti-ICA profile: everything your business coach never taught you
- How to understand your audience on a deeper level (why psychographics > demographics)
- The best sources for juicy Voice of Customer data (aka your conversion gold mine)
- Why social media DMs aren’t a sustainable conversion method
- How to match your sales strategy to your personality type and your offer
- Choose your own adventure: checkout page or sales call
- Your new secret weapon: The Pre-Sales Call Nurture Sequence that sells for you and ensures you only end up on a call with the dreamiest of potential clients
- Sales call hangups (like that awkward pause when they ask about pricing or your 20-minute discovery call running over an hour) and how to avoid them
- The stress-saving, confidence-boosting sales call script + strategy
- How to handle objections without being an asshole
- The simple email you’re missing that will 10X your conversions
- Putting the fun in funnels—how to reverse engineer your entire sales and marketing funnel around a conversion method you actually enjoy
- The crazy simple 3C’s Framework: aka the ONLY 3 things you need for a successful funnel (most people way overcomplicate this…)
- Why you should build your funnel backward to avoid spreading yourself too thin
- How to clone yourself with copy and create a hands-off sales process that does the heavy lifting for you
- My lead qualification process revealed: how to stop wasting your time with people who can’t afford you
- Crossing the Chasm: the biggest factor for conversion that most people miss
- The Phases of Awareness—if you understand these 5 steps, you can write any type of copy for your business
- How to map your sales funnel to your ICA’s customer journey and keep people moving forward
- Over-the-shoulder walkthrough: how to assemble a long-form sales page section by section
- The 1 email sequence you need to put your lead generation on autopilot (with templates)
- How to create a lead magnet that shows off your Sales Superpower, resonates with your ideal client, AND introduces a new problem that only you can solve
- It’s finally time for the step most business owners start with: expanding your reach! Thanks to the work you’ve already done, this part will be much easier
- How to drive traffic to your sales assets
with a marketing strategy you ENJOY
(not just tolerate) - 30+ ways to grow your audience without social media
- How to repurpose your sales assets into marketing content or PR talking points
- Conversion Tracking Toolkit: identify your benchmarks, then test and optimize for
long-term growth - Where are you losing people? How to find and fix a leaky sales funnel
- Essential marketing metrics to track (and which ones you can forget about)
- Map your Funnel to Freedom—how to connect your different offers into one sustainable Sales Ecosystem
- The sales process doesn't end after conversion: how to get repeat buyers, increase average order value, and create loyal, lifelong customers
- It’s finally time for the step most business owners start with: expanding your reach! Thanks to the work you’ve already done, this part will be much easier
- How to drive traffic to your sales assets with a marketing strategy you ENJOY (not just tolerate)
- Creative ways to grow your audience without social media
- How to repurpose your sales assets into marketing content or PR talking points
- Conversion Tracking Toolkit: how to identify your benchmarks and optimize for long-term growth
- Where are you losing people? How to find and fix a leaky sales funnel
- Essential marketing metrics to track (and which ones you can forget about)
- Map your Funnel to Freedom—how to connect your different offers into one sustainable Sales Ecosystem
- The sales process doesn't end after conversion: how to get repeat buyers, increase average order value, and create loyal, lifelong customers
- Strategic Sales Call Script
- Market Research Call Script + Questions
- Pre-Sales Call Nurture Sequence
- Profitable Cash Flow System
- Cold Pitch Templates and Tracker
- Quarterly Content Planner
- Dubsado Inquiry and Sales Workflow
- Follow-Up Email Swipe Files
- Content That Converts Prompts
- VA Job Description
- Bookkeeping & Revenue Planner
- Warm Outreach Email Templates
- CRM and Leads Tracker Template
- Long-Form Sales Page Template
- Welcome Sequence Email Templates
- Marketing Conversion Tracker
(or 6 payments of $499)
$2,949
(or 6 payments of $299)
$1,749
YOUR INVESTMENT:
$21,300
$12,000
Total Value:
(only 3 spots available)
What's Included
Everyone works on different timelines. That’s why you get a whole YEAR to implement (though it won’t take you that long to see results!)! If for any reason you decide this program isn’t the right fit, all you need to do is send our team an email and we’ll refund you in full—no questions asked.
365-Day Money-Back Guarantee (yes, you read that right!)
Only 6 payments of $499
Join the VIP Tier with 1:1 Coaching
Only 6 payments of $299
Join Sales Liberation Today
Choose your level of support:
– Kristen VanderHoek
You could not have a smarter and more supportive guide to figuring out a holistic, non-hustle-y sales system than Meg. She has built a complete roadmap for you to follow that’s flexible enough to adjust to your needs and style. The Resource Vault and templates alone are worth the price of admission. Layer in Meg's brilliant teaching and the way she's structured this to give you community and support while you implement, and it's a no-brainer!”
Most programs teach you how to think. Sales Liberation teaches you how to think for yourself.
– Luan Jardine
I wanted someone to help point me in the right direction so I could make decisions faster without overthinking. After working with Meg, I know what I'm capable of, what exhausts me, and what I want to optimize for next time. I have a polished strategy that I can use again and again. No more spinning my wheels—just clear action items, a to-do list, and a gentle kick in the ass to get the results I want.”
I feel so much more confident.
All members will receive 5 personalized copy audits. Submit your emails, proposals, offer suite, or even your sales call recordings…anything you want an expert pair of eyes on!
VIP members will receive the copy audits PLUS done-for-you, long-form sales page copy for any offer of their choosing. This bonus alone is worth $3,000, plus you get the entire course and 5 months of 1:1 coaching!
Join the VIP Tier today for just $2,949 (only 3 spots available)!
NEW Bonus for the February 2025 cohort only
LIMITED TIME ONLY
- CONFIDENT in your sales process and your ability to sell
- FREE to do things your way instead of following all the “shoulds”
- EXCITED about your business and the possibilities ahead
- LIBERATED from the content hamster wheel
- EMPOWERED because you have the skills, knowledge, and tools to sell anything—and you can replicate that success over and over again
I’m not going to promise that you’ll make a million dollars overnight or that you’ll make passive income from the beach in Bali without ever working again (we both know that’s BS).
– Melana Currie
Before Sales Liberation, I had no idea how to price my offers or put myself out there. Client work was easy but my own marketing was overwhelming. I spent 4-5 years relying on referrals, starting every project from scratch, and trying to convince people of my value. Every time it got quiet, I would think, ‘My business is failing.’
Now I feel excited about it instead of daunted. I know exactly how to sell my services authentically and without stress. Meg helped me realize selling isn’t as scary as I thought—you can sell in a way that gives you joy.”
If business is sink or swim, this program is your life raft.
- Bethany Fiocchi Root
“I knew I needed to build a funnel, but Sales Liberation went beyond that. Sales used to scare the shit out of me. Now I feel confident. I know exactly what needs to be done and I have a roadmap for everything sales, marketing, and messaging. I finally feel prepared to leave my day job and go full-time!”
I’ve never been a salesperson. I thought things had to be a certain way, even if it didn’t feel aligned. Now I know how to make it work for me.
– Luan Jardine
After working with Meg, my cost per lead from my ads lowered by over $4. I felt so clear on the message I was putting out and MAN I saw it convert! The last time I launched, I was dead to the world after my masterclass. I had to lay on the couch and vegetate. This time I had the energy to celebrate!”
I nearly doubled my revenue.
When I started my business, it was the heyday of Instagram stories. If I wanted to make sales, I was told, I needed to show up on camera (with makeup) everyday and pitch my services—which was about as appealing as visiting the dentist without insurance.
But that’s what the successful entrepreneurs were doing, so I had to do it too right? You can see where this is going…
It turns out, it’s really hard to make yourself do stuff you hate. You can tough it out for a little while, but the white-knuckle approach only works for so long before consistency turns into resentment.
And I used to hate selling, too.
Hey, I’m Meg —
MEET YOUR INSTRUCTOR
And I used to hate selling, too.
Hey, I’m Meg —
MEET YOUR INSTRUCTOR
When I started my copywriting business, it was the heyday of Instagram stories. If I wanted to make sales, I was told, I needed to show up on camera (with makeup) everyday and pitch my services—which was about as appealing as visiting the dentist without insurance.
But that’s what the successful entrepreneurs were doing, so I had to do it too right? You can see where this is going…
It turns out, it’s really hard to make yourself do stuff you hate. You can tough it out for a little while, but the white-knuckle approach only works for so long before consistency turns into resentment.
And I realized the reason why those Instagram entrepreneurs were so successful wasn’t because IG stories are the holy grail of online business—it was because they’d found a method that worked for them.
Sales Liberation is about building a system that works for you: your business, your values, and your lifestyle goals.
For me, that looks like spending minimal time on social media, travelling the world, and making 5-figure months while working less than 25 hours a week.
For you, it might mean more time with your kids or taking your whole family to Hawaii. Whatever your version of freedom is, it starts with creating more sustainable, reliable revenue.
That’s what’s waiting for you on the other side of Sales Liberation.
If the key to motivation is genuine enjoyment, how can we make selling fun?
So I went back to the drawing board. I put my pre-med background to use and started thinking from a neuroscience perspective:
FEATURED IN
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When do we start?
Is this for me if…?
How long is this going to take?
What’s included?
Sales Liberation is a group coaching program with a self-paced course, Slack community, and biweekly group calls. This is a small and intimate group, so you’ll never be lost in the noise. Want more 1:1 support? You can upgrade to the VIP Tier which includes monthly private coaching calls and Voxer support.
How does it work?
When do we start?
Is this for me if…?
How long is this going to take?
What’s included?
How does it work?
- Lifetime access to 5 comprehensive course modules
- In-depth course workbook with exercises, reflection prompts, and bonus resources
- Lifetime access to our ever-growing Resource Vault of 20+ templates, spreadsheets, and step-by-step business systems
- 10 x LIVE group coaching calls
- 5 x Personalized Loom copy audits
- Access to our supportive Slack community
- 6 x 60-minute private coaching calls
- Private Voxer support
- Done-for-you sales page copy for any offer of your choosing
When do we start?
Is this for me if…?
The course is self-paced so you can move through it as your schedule allows. Every module is broken into bite-sized pieces, with easy-to-implement templates and a handy time estimate so you know exactly what you’re getting into. The biweekly group calls are optional but highly encouraged!
How long is this going to take?
What’s included?
How does it work?
When do we start?
Sales Liberation is for any female entrepreneur selling 1:1 services (copywriters, coaches, educators, designers, agency owners, etc.). We also cover how to sell digital products and courses if that’s something you’re interested in!
I’ll walk you through how to choose your signature offer, set up your sales system, and connect your different offers through a strategic customer journey. You have lifetime access to the course, so you can revisit it as often as you need to as your business evolves.
Is this for me if…?
How long is this going to take?
What’s included?
How does it work?
Frequently Asked Questions
Sales Liberation is about creating an online sales system that fuels your offline lifestyle. Because as much as we love our businesses, there’s more to life than live launches and 14-hour work days.
Whether you want to go for mid-day hikes, take up watercolour painting, or take Fridays off…this program is designed to get you there.
A Liberated Sales System gives you choices. It allows you to make more money with less time and effort. And when you sign off, you don’t have to worry about a single thing except how YOU want to spend the rest of your day.
Lots of programs will promise you $10k months or 6-figure years—but making more money doesn’t matter if you’re miserable.
“But are you happy?”
365-Day Money Back Guarantee: If you’re not 100% overjoyed with this program, get a full refund with no questions asked.