75. The Magic Sales Call Question That Will Double Your Conversion Rates

12/09/25

One simple sentence can determine whether or not someone buys from you.

If you’ve ever sent a proposal and had a lead ghost you, or gotten objections you didn’t see coming, this episode is your answer to what went wrong.

Forget everything you think you know about selling. It’s not about being the most aggressive, confident, or pushy person in the room—it’s about becoming a better listener. 

In this episode, we’re breaking down the science behind what *really* makes people buy, and why your clients care more about feeling heard than they do about your price tag. 

You’ll discover the underrated sales call step that’s missing from most entrepreneurs’ processes, tactical listening strategies that increase conversions, and the one magic question that prevents miscommunication before it costs you clients.

  • Why listening is the #1 skill you need to be successful in sales
  • The surprising research on what really makes people buy (it’s not your expertise or your pricing)
  • How to make your clients feel seen and heard throughout the buying process
  • The crucial sales call step most entrepreneurs skip that’s costing you conversions—and how to fix it

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Megan Smyth is a former pre-med student turned sales coach, podcaster, and full-time digital nomad. She helps women coaches and consultants grow their businesses to 6+ figures without social media or burnout.

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