You don’t need Instagram or paid ads to get clients. I took my business to 6 figures without either, and today I’m sharing exactly what I did instead, and how you can find clients without social media in 2026.
“How do I find clients without social media?” is one of the most common questions I hear. In this episode, I’ll walk you through my top 7 strategies for 2026, with the pros and cons of each. Then I’ll help you choose the one that fits you, so you can commit to it instead of spreading yourself thin.
Social media works well for some people. But if you want clients to find you for free, without being glued to your phone all day, there are better options. This episode will show you how.
Click play to learn:
- The simple reframe that makes it easier for clients to find you
- Why search-driven, long-form platforms like podcasting, YouTube, and blogging build trust in a way social media can’t match
- My cold email approach that got a 75% response rate (and the one type of business that shouldn’t use it)
- How to build referral partnerships that bring in consistent, high-quality leads
- Why committing to one strategy for 90 days will grow your business faster than doing them all
Links & Resources
Free guide: 27 Ways to Find Clients Without Social Media
Free Get Clients Now guide (with direct outreach email templates)
Meta Ads Made Easy: How to Get Started + What’s Working in 2026 with Luan Jardine
How do I find clients without social media?
The easiest way to find clients without social media is to make it easy for clients to find you.
People are already out there searching for exactly what you offer. Your job is to become the person who comes to mind, shows up in their search results, and gets recommended.
My top 7 strategies to help you do that are:
- Podcasting
- YouTube
- Blogging and SEO
- Guest speaking
- Direct outreach
- Referral partnerships
- Live events
The key is to choose ONE and commit to it for at least 90 days.
Think of this as the snowball effect. Building a snowball takes more work at the start. Once you have momentum, it grows quickly on its own. All of these strategies take some work upfront, for a bigger payoff down the line.
Build a home base with podcasting, YouTube, or blogging
Platforms like podcasting, YouTube, and blogging are search-driven. People who press play on a podcast want to learn something, and they’re often searching for that specific content. Contrast that with Instagram or TikTok, where people are mostly there to be entertained and zone out.
Podcasts and YouTube make you part of people’s daily routine. When you’re the voice in someone’s ear on their commute or daily walk, you build a relationship and level of trust that’s hard to replicate anywhere else.
The catch is these platforms are the long game. Expect 6 months minimum to build a podcast listenership (unless you already have a large audience you’re bringing with you).
YouTube works the same way. It’s a massive search engine and a daily habit for many people. Video also makes it easy to repurpose clips if you want to stay on social media. Video production does take more effort, so podcasting is often the easier technical start.
Blogging and SEO are also having a renaissance, because people now find businesses through AI search tools as well as Google. I recently spoke with someone whose number one source of inbound traffic was AI search to her blog.
All three of these are great options if you want to build a personal brand, you enjoy content creation, and you don’t mind building for the long haul.
Borrow someone else’s audience as a guest speaker
If you’re not ready to commit to your own platform, start by speaking on other people’s podcasts, events, and programs. It’s a low-pressure way to test the waters, sharpen your messaging, and find out what you enjoy.
When I was a copywriter, every guest speaking opportunity I did generated new leads and clients. So when I left Instagram, I asked myself one question: what’s already working, and how can I do more of it? Look at where your leads come from now and double down on it.
Start conversations with direct outreach and referral partners
Direct outreach is one of my favourites because it’s fast. I prefer email over DMs, and my approach is simple: there’s no pitch in the first message. Three principles make it work.
Personalize the first line. Everyone is buried in generic, AI-written cold emails. A specific, personal opening line proves you’re a real person who did your research. Skip this step and no one will read your email.
Lead with generosity. In my copywriting business, I offered to send people a free Loom video with ideas to improve their email sequences, no strings attached. I had to be genuinely okay with them taking those ideas and running with them on their own.
Make it an easy yes. Never ask a stranger to get on a call in your first email. Your only goal is a reply. Leading with free value instead of a request got me a 75% response rate, and some of those emails turned into real friendships.
There’s one exception: this is a great strategy for consultants and service providers, but I don’t recommend it for coaches. Instead of cold emailing clients, reach out to referral partners. These are adjacent service providers who already serve your ideal clients.
For example, if you’re a health coach, try connecting with your local yoga studio. This works for service providers too: if you’re a website copywriter, reach out to designers.
Remember referrals flow both ways. Always think about what you can give before you ask for anything.
Host a live event
The more automated and AI-driven the world becomes, the more people crave real connection.
A live event can be a low-key, unscripted workshop, a panel, an in-person gathering, or a webinar with polished slides. Choose the format, size, and level of interaction you’d genuinely enjoy.
I have clients who have had success with small in-person workshops in their homes or local event spaces. One friend of mine hosts panel discussions with small groups of experts. That takes the pressure off creating all the content herself and still builds her authority.
Pick one strategy and stick with it for 90 days
Your goal isn’t to do all of these. Trying to do too many things at once is the number one thing that takes entrepreneurs out of the game and slows their growth, because every new strategy dilutes your efforts.
Choose one and commit to it for at least 90 days. When you do the same thing over and over, you get better at it, and the snowball effect builds. Once it has momentum, then you can add something else.
Key takeaways:
- You can get clients for free through podcasting, YouTube, blogging, guest speaking, direct outreach, referral partnerships, or live events.
- Outreach works when it’s personal, generous, and asks for nothing more than a reply.
- Choose one strategy and commit to it for at least 90 days so it can build momentum.
FAQs
Can you build a 6-figure business without social media?
Yes! I took my business to 6 figures with no social media and no paid ads. Guest speaking and email outreach both consistently brought me leads and clients.
Which strategy should I start with to get clients without social media?
Start by looking at where your leads and clients come from right now, and do more of that. If you want to build a long-term personal brand and love creating content, podcasting or YouTube are great fits. If you’d rather not commit to weekly content, guest speaking and direct outreach can bring results faster.
How long should I stick with one marketing strategy before trying another?
Commit to one strategy for at least 90 days, ideally 6 months. Trying to do too many things at once dilutes your effort and slows your growth. Once your first strategy has momentum, then you can add another.
Should coaches send cold emails to potential clients?
I don’t recommend cold outreach as a way for coaches to find clients. Instead of cold emailing potential clients, reach out to referral partners. These are adjacent service providers who already serve your ideal clients.
Got a takeaway, question, or story from this episode? We’d love to hear it—email us at podcast@megansmyth.com. You might even inspire a future episode!
Enjoyed this episode? A 5-star review only takes a moment and helps this show reach more women who need it.
You might also like:
- How to Ditch or Limit Social Media in 2026 (+ Make MORE Money)
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- Why That Strategy From 2022 Stopped Working and What to Do Instead
Full Transcript
[00:00:00] Welcome to the Blaze Podcast, where we’re all about tearing down barriers and building up community. My name is Meg, and I’m a former pre-med student turned online business owner. I started this show because entrepreneurship can be lonely as hell sometimes. And I want to remind you that no matter where you are on your journey, you are not in this alone. Our community is here to light the way, cheer you on and pour gasoline on your fire. Most importantly, we’re here to light the way, cheer you on, and pour gasoline on your fire. Most importantly, we’re here to help you find your unique way of doing business because no advice is one size fits all. And the best strategy is the one that feels good to you. So whether you’re just getting started or you are already blazing your own trail, you are in the right place, friend. Let’s get started. Hello, friends, and welcome back to the show.
[00:00:44] Welcome to this episode on how to find clients without social media or paid ads. If you are at all familiar with me and my story, if you’ve listened to the show before, you might know that I took my business to six figures with no social and no paid advertising. And so in this episode, I’m going to share exactly what I replaced it with, as well as some specific strategies that are working really well right now in 2026 in my own business and for my clients. This is without a doubt, one of the most common questions I get. Where do I find clients without social media? I have been getting this question since 2024 when I quit Instagram the first time around. And although we’ve talked about the subject of social and relying on it less and marketing without social, I realized we didn’t have an episode solely dedicated, just answering this question.
[00:01:37] Like literally, what do you do? What is the strategy? What are the tactics? What are your other options? And so I wanted to give that to you. And that really is the focus of this episode is giving you options, giving you choices, because I’m not here to hate on paid advertising or social media. I actually think both of those are great strategies for certain people. And we actually have an episode on paid advertising and Meta ads made easy with my dear friend Luan Jardine. I use paid advertising at this point in my own business, specifically around webinar launches. And so like none of this to say that those strategies are bad or wrong or anything like that. It’s just giving you the option that if you are someone who you want to be able to find clients and have clients find you for free, so without putting money into ads and without spending all day on social media glued to your phone, I want you to know that those options are available to you and to share some specific strategies with you.
[00:02:33] This has been really top of mind for me. In fact, I’ve had this episode, you just sort of partially outlined and living in my Google Drive for a couple of months now, at least, but it keeps coming back up to the surface of my consciousness, if you will, because I’ve also shared recently, I sort of re-quit Instagram, like for good, for good this time, at least for the foreseeable future. It is completely deleted off my phone, but my account does still exist exist. And I have been getting emails from Instagram. You guys like email after email, they are in my inbox. Like every couple of days I have unsubscribed so many times and they will not stop emailing me.
[00:03:14] And it’s like, Hey, check out this content. Someone posted, Hey, you’re missing XYZ. This person sent you a message, like come back, basically. These emails are saying, and I’m like, girl, you look so desperate right now. Like stop emailing me Instagram. So anyway, I’ve taken that as my sign and as a reminder from the universe to create this episode for all of you in case you also daydream about getting the hell off of Instagram. And also just quick reminder, please don’t DM me there because I don’t want to miss your message. So if you’re trying to get in touch with me, if you want to share feedback on the podcast or just say hello, honestly, I would love to hear from you. And you can send me an email at podcast at megansmyth.com. I personally read and respond to every single one.
[00:03:56] And I love chatting with you guys and hearing from podcast listeners there. So that said, let’s get into today’s episode. And I want to start with the title, actually, you know, where to find clients. That’s the main way people phrase this question is, where can I find clients? And I actually want to flip that around and offer you a reframe here, which is not where can I find clients? It’s how can you make it easy for clients to find you? Because that is really what we want, right? That’s what everyone daydreams about is having people come to them. And so that’s the mindset I want to offer you here is that there are clients, there are opportunities everywhere, all around you, all of the time.
[00:04:39] There are so many people out there who are looking for exactly what you have to offer. And so it’s not about like going out and finding them. It’s making it easier for them to find you because they’re out there searching. And for whatever reason, right now, you aren’t that person who is, you know, the most visible or, you know, top of mind, ready to refer, whatever that looks like for you. And so that’s what we want to create is for you to become that go-to person that when they’re searching for an expert in your area, you are the person who comes to mind. You are sitting at the top of the search results. You are the person that everyone recommends as that go-to expert. And I have talked about on this show before, I talk about this quite often, actually, is the importance of being proactive in your business and especially when it comes to sales and marketing.
[00:05:26] So when I say people, you know, wanting people to come to you, I’m not talking about sitting in reactive mode and like just waiting and hoping that people come to you. That’s not a super effective strategy, but with the right strategy, with the right systems in place, you can create a business where it does feel like people are just finding you naturally and they are taking initiative, wanting to work with you and reaching out to you on the regular. You can create that. It does take a little bit of work upfront. And so the way I often describe it to my clients is the snowball effect. So if you’ve ever met… made a snowball or a snowman, you know that it is more work in the beginning, right? You’ve got to like get the really good packing snow and build it all in there.
[00:06:06] But then it reaches a certain point of critical mass and it becomes much easier. It goes much faster and it just grows really quickly on its own from there. And I’m just laughing here because I’m thinking about this memory. I have so clear in my mind of one of my flatmates when I was in university. She was from Ghana. And I don’t know how it came up, but I ended up trying to describe to her how there’s different types of snow. And she had never seen snow in her life. And I’m like, there’s good packing snow for like snowmen and snowballs. And then there’s like powdery snow that’s great for skiing. And she was just looking at me like I was an alien from another planet. Anyway, this has nothing to do with this episode.
[00:06:46] Thank you for all my ADHD tangents. What I want to say here is that these things take time, right, to build momentum. And oftentimes if your marketing and lead generation feels like it is a lot of effort or it is time consuming, there becomes a certain point where you reach this tipping point and it builds momentum on its own from there. And so it is just about sticking with it and putting that effort in the beginning to reap the rewards later. That’s not to say you can’t generate results or great results from the beginning and from day one in your business. You can, and I’m going to share some specific strategies with you. It’s just about knowing which game you’re playing. And certain strategies do take longer than others to reach that tipping point and sort of take on a life of their own.
[00:07:27] But you will get there if you follow what I’m going to share with you in this episode. So before we get into it, I also want to share with you a free guide that goes great with this episode. It’s my list of 27 ways to create clients without social media. And not only is this just straight up a list of all the strategies for you to choose, like a menu of buffet options, but it also includes some real examples for my clients, a little behind the scenes of my own business and lead generation, and some guided reflection prompts to help you hone in on which specific strategies are going to work best for you, which is the real million-dollar question. It’s not just like, here are all these options, but which one should you actually choose? Which one should you commit to?
[00:08:10] And just for reference, everything on that list and in this free guide, they’re all strategies that I have either used myself, most of them, I think probably 25 out of 27 or something like that, and or that my clients have used successfully. So these are all tried, tested, and true. I have personally used many of them. I’m going to share in this episode more about which ones I used when I quit Instagram the first time around and what I replaced that with that took my copywriting business to six figures, as well as how that has evolved over time into what I’m doing now. So you can grab that for free at megansmyth.com slash social, and we’ll drop it in the show notes for you as well. Okay, so the ones I’m going to share with you today, going through all 27, it would be a really long episode.
[00:08:57] So I have chosen my top seven strategies or plans. platforms and tactics for you to use. These are the ones that I really see working well right now in 2026. And I don’t think these are going anywhere. And so let’s start with the first one to get really meta. And that is podcasting. Everyone and their mother has a podcast these days, right? And you could look at that as like, oh, it’s a crowded marketplace. Or you could look at it as like this era of opportunity for podcasting. There is a reason why everyone is jumping on the podcasting train and why it has become so popular and so effective for so many people. And one of the major reasons I think is this idea that podcasting is really search and intent driven.
[00:09:38] So I’ve talked about before the difference between search driven platforms and entertainment platforms. Social media is a prime example of an entertainment platform because people go to Instagram or to TikTok to be entertained, right? They want to be distracted. They want to laugh. They want to zone out after a long day. Whereas people who tune into a podcast, for example, you tend to be the type of people who really do want to be educated to grow themselves, grow their business, learn something new. It’s just a different mindset. And in a lot of cases, people are actually proactively searching for that content as opposed to just seeing whatever the algorithm serves up to them that day.
[00:10:18] Right? So obviously I am biased. I love podcasting. I’m not shy about that. I have so much fun creating content for you guys, having interviews, doing all of the things. One thing that I think is really unique about podcasting and that is what makes it so effective in this day and age is number one, like the long form content piece, right? Like we have seen such a resurgence of long form content because I think part of that is, you know, AI can very easily spit out a whole bunch of mediocre short form content. Like it’s very easy for AI to create really tiny videos, really short clips, write captions for Instagram. It’s a lot more difficult for AI to come up with an hour long podcast episode, you know, to draft the outline, to read it all.
[00:11:05] And that’s not really the type of content people would want to consume anyway, right? Let me know if you’re out there, you’re listening to AI-created podcasts, but we’re not quite there yet. And so this is one space that is still very real and human-centered. You get to actually get to know the host and their guests as well if they do guest interviews. So that’s something that I personally really enjoy. There’s still like a humanity in podcasting that I think is missing in a lot of the social media space and on other platforms. So that’s what I enjoy about it as a consumer. From a business perspective, there’s also this really cool aspect to it in that you truly get to become a part of your listeners’ daily lives. So, you know, you are, if you think about where they’re listening to your podcast, if it’s like when they’re driving to work on their commute or when they go for their daily walk, like I listen to podcasts every day and I’m out on my walk and those people are in my ears, you know, for hours.
[00:12:00] at a time sometimes. And I really feel like I get to know them. Like they become a part of my daily routine. That is so, so powerful for you to be that voice in someone’s ear all of the time as they go through their daily life. Like that builds such a relationship. It builds so much trust between you and your audience in a way that I do think is really difficult to replicate with other platforms. So those are some of the pros of podcasting. Just to be real with you and share some of the cons. The cons is that creating your own podcast is a long game. You’re most likely, unless you already have an audience of like millions of people, and then you’re just sort of bringing them with you to your podcast. But if not, if you have an average-sized audience or you’re just getting started, creating a podcast and building a listenership behind it is going to take some time, like six months minimum.
[00:12:46] Most popular podcasters, the people you see get into millions and millions of downloads, they have been at this for years. And I mean, I personally been doing this podcast for going on three years. And so that’s not a major commitment if you love it. If it is something that you truly, truly enjoy doing, like I said, that is the case for me. And so I can’t see myself stopping anytime soon. But if that’s not you, if you try it out and it’s just not for you, that’s okay. It’s just to know, like, know yourself and what you enjoy doing. Another option for you, the second way, and it’s very related because a lot of people do both side by side, but that is YouTube.
[00:13:32] So if creating audio is not your thing, is creating video content. YouTube is really having a moment right now. It is really become so many people’s favorite platform. It’s not going anywhere. You know, it is this massive search engine as well as just a source of daily entertainment for people. So a lot of people do have a YouTube channel or several that they’ve tuned into regularly the same way that I, for instance, listen to podcasts on my daily walk. So you are still becoming a part of their regular lives in that way. It has massive value as a personal brand. You’re on video. So they get to see your face and build that trust factor so much faster. So, so many positives with YouTube. There is also, of course, the additional revenue streams from both of these platforms. So podcasting, obviously you can have sponsors, you can have ads, and YouTube has advertising revenue as well.
[00:14:16] So a lot of people are really blowing up their business on YouTube. It’s a really, really fantastic platform for a lot of people. The downsides are similar to podcasting in that it is a commitment, right? It does take time. It takes effort. There are video production aspects that go into it as well. So I would say like from a startup and tech perspective, you might have an easier time with podcasting, purely audio, than getting into video as well. But if you are someone who you really enjoy video, you know you like being on camera, you’ve already maybe got a mic and a ring light, you’re like, I’m ready to go, that could be a really great option for you. I have a lot of friends and clients in the space who are really enjoying YouTube and seeing fantastic results from it.
[00:15:03] I also think if you do want to stay on social media in any aspect, having that video content makes it so easy to then repurpose all the little tiny clips of your YouTube video into Instagram Reels, TikTok, shorts, all of the things. So having that long-form home base is so much easier than just creating purely short-form content and having to create it all from scratch every time. I would highly recommend podcasting or YouTube specifically if you are the type of entrepreneur who’s really looking to build a personal brand. You’re like, I can see myself committing, staying in this business for like 10 plus years. I am here for the long game. I am ready to become that personal brand, be the face of the brand. I really love creating content.
[00:15:46] If that’s you, if you’re that sort of archetype, those would be my top two picks for you, podcasting and YouTube. It’s going to serve you so, so well and such a powerful way to build that brand. The third option that’s sort of a middle ground for people is blogging and SEO. So no, blogging is not dead. I actually think blogging is having a really fun renaissance and comeback at the moment. It looks a little bit different than it did, you know, 10, 15 years ago, right? But there is a reason why so many people who are like these massive household names in the online business space, if you will, they got their start blogging. Like almost everyone who you know, who’s like a big name in this space, if you will, they got their start blogging. Like almost everyone who you know, who’s like a big name in this space, they all started as a blogger and that was their original business.
[00:16:31] And there is a reason for that. And there’s a reason why their businesses continue to thrive because they had that traffic built up. They had that skillset. They know how to create really impactful long form content. So the rules of the game have changed, obviously, with SEO and with blogging since then. But we are seeing this major renaissance with it because now it’s not just Google and traditional SEO, but also all of these AI search tools. And that is becoming more and more common that people are saying, oh, the way I found you is through ChatGPT or Claude or whatever it is they’re searching on. So that could be something fun for you to look into. If that sounds intriguing to you, if you’re into AI or, you know, you just want to make the most of these new tools as they slowly take over the internet, then that could be a fun thing to do is to optimize your site, create blog posts, create long-form content that helps you get found, yes, on Google and traditional search engines, but also through those AI tools.
[00:17:22] I’m not an expert in that, not going to claim to be. AI is not in my wheelhouse personally, but there are so many resources, so much content on this, on how to optimize your content to be found in that way. And I was just speaking to someone the other day who that was actually her number one source of inbound traffic was through these AI search tools. So I think we’re in a really fun era of opportunity for that as well. So those top three picks, blogging and SEO, YouTube and podcasting, these are all really about having your own virtual home base, a place for people to find you, a place where your original content lives. But like I said, all three of those are more of a commitment.
[00:18:06] They are more of the long game. And so if you are not that person who is the content creator archetype, you’re like, I don’t really care if I build a personal brand. I just want to like, you know, freelance, provide my service, do my job and not have the commitment of having to come up with a podcast episode every single week or produce a YouTube video, whatever it is. I have some options for you too. The fourth strategy is one that I had a lot of success with in my own business and that so many of my clients have as well. And that is being a guest speaker. So becoming the go-to expert in someone else’s community at someone else’s event or speaking on someone else’s community, at someone else’s event, or speaking on someone else’s podcast.
[00:18:47] And I really love this strategy because it does create those quick wins. So if you’re like, I don’t know if I’m ready to, you know, commit to launching my own podcast and creating content for that every week, maybe you start with speaking on other people’s podcasts. It’s a really easy way to sort of test the waters, fine tune your content, your messaging, see which platforms and strategies you actually enjoy. And for me, like this was just so much fun. I loved it. Like I just had so much fun being a guest speaker in people’s coaching programs, memberships on podcasts, wherever it was. I really had fun talking to that other person. It was light. It was easy. It was energizing to me. And that enthusiasm came through to the audience and it converted really well.
[00:19:31] So I, you know, back when I was a copywriter, I, every single event I did, every single guest speaking opportunity, it always generated new leads and clients for me. And I really just leaned into that and I did more of that. So as I left Instagram, I was like, okay, Instagram wasn’t working. What is working and how can we double down on that? It’s such a simple, basic question, but so underrated. It’s just a look at right now, where are your leads and clients coming from and how can you do more of it? Just pour gasoline on the fire, double down on what is already working from you. You don’t need to add more stuff. You don’t need to reinvent the wheel. Just look at what’s already going well and then do it better.
[00:20:11] Do more of it. Do it more effectively. Moving on to the fifth way to find clients. This is one of my personal favorites because it is so fast and so easy. And that is direct outreach. So literally just reaching out to someone and starting a conversation. That’s it. And you can do this or you could do this in the DMs. For example, I personally don’t like that. It’s just my biased opinion, but I’m like, I don’t want someone sliding into my DMs and trying to start any type of sales conversation, it does feel really different when you do it over email. And I had a lot of success with cold pitching over email. I have very effective cold email strategy that I now teach inside Sales Liberation.
[00:20:53] I call it my cold pitch process, but the irony is there’s no actual pitch and process. And that’s the key. We’re not selling anything in that initial outreach message or email. It is all about creating connections and building relationships. And the fun thing is when you do that, when you lead with free value and just building a relationship and coming from this genuine place of wanting to connect with new people, they can feel the difference. It doesn’t feel like a salesy cold pitch email. They are going to actually enjoy receiving that. And that was the response that I got when I used to send these emails in my copywriting business. People would respond and be like, this is the best cold email I’ve ever gotten. You know, this email made my day.
[00:21:35] Thank you so much for sending it. And I actually, believe it or not, started real friendships, not just client relationships, although I got plenty of clients from it too, but real relationships and real friendships all through this cold outreach strategy. So if you are a client of mine, either one-on-one or in SalesLib, you have access to that entire process, to the email templates and all of it. But I’ll give you the general overview here, a few key principles to keep in mind if you choose a strategy. The biggest thing that has become especially relevant in the AI era is these emails need to be highly personalized. This is not optional. You cannot skip this because if you don’t personalize and if you don’t lead with that personalization, like the very first line of your email should be very personal, very friendly.
[00:22:26] It’s speaking to something very specific that they’ve mentioned, you know, in their content, on their social, wherever it is, to prove that you have actually done your research, that you care about this person. You’re not sending a generic email blast, spam email to 100 people where you’re saying the same thing. Show them that you actually took the time to do this. This is non-negotiable. And if you skip it, no one’s going to read your emails. That is the long and short of it. Because we’re all so inundated with terrible cold pitch emails, but especially now with the AI stuff, it’s all just slop, right? And they’re all just sending the same thing to everyone. And so this is how you show people you’re an actual live human being and you took the time to personalize it to them. So that’s going to be your very first line in the email is commenting or complimenting them on something very specific that shows you took the time and you’re a real person and that you know they’re a real person.
[00:23:20] Okay, so the second thing is leading with generosity. So you are not emailing this person to ask them, hey, do you want to hire me? You know, can we work together? You are thinking through this lens of what do I have to offer them? What free value can you provide? What problem can you help them solve? So as an example, in my copywriting business, I would offer to essentially do a free copy audit for people. I would be like, hey, I’m on your email list and I loved your welcome email sequence. Like it was so good. I have a couple ideas to share with you about how to increase conversions and, you know, make more sales from that sequence or whatever it was. Does that sound like something you’d be interested in? I’d love to send you a free Loom video. to walk you through it, no strings attached, right?
[00:24:03] That was an easy yes for people. I had like a 75% response rate, very high conversion rate on those emails because I wasn’t leading with, hey, do you want to work with me? I was leading with free value. And again, it was all about just starting that conversation, establishing a relationship rather than me sliding into their inbox and asking to get on a call. And that would be my third tip here is to make it an easy yes. Do not ask to get on a call with someone that would be my third tip here is to make it an easy yes. Do not ask to get on a call with someone that you don’t know in your first outreach email. We want to make it really easy for them to say yes to whatever you’re asking. So like I said, you can say something like, does that sound like something you’re interested in? Send back a yes and let me know. You’re not asking to get on a call. You’re not asking for them to buy something in that initial email. Your only goal is to get a reply and start the conversation. And then once you’ve done that, you can take it from there.
[00:24:52] So that’s the direct outreach strategy. You can do this with cold leads. It’s a really quick and easy way to fill your pipeline. You can also do it with warm leads, right? People who are already in your network, like literally just reach out and offer to do something for them for free, something low lift that is genuinely of value. And you have to do it from this place of detachment. That’s so key. Like when I was sending those Loom videos to people, I had to be genuinely okay that they would take the email ideas in that video and run with them on their own. Like the goal wasn’t like they now have to hire me. It was, I am genuinely just providing this value because I want to lead with generosity here. So like I said, you can do it with cold, with warm. You can even do this with past clients. I do have an example for free.
[00:25:35] If you want to see that, what this looks like to warm leads and past clients, that email template is inside my Get Clients Now guide at megansmyth.com slash clients so we will link that in the show notes as well if you want more email outreach examples or a template for you to work off of but i truly love this strategy i can’t recommend it highly enough because it is so fast and it always generates results it works really well for pretty much every type of business the only exception or scenario here where i wouldn’t recommend sending cold emails to potential clients is if you are a coach and specifically coaching outside of a B2B capacity. So if you are like a life coach, a health coach, relationship coach, I would not recommend cold outreach as a strategy.
[00:26:24] What I would recommend instead is the sixth way to find potential clients, and that is referral partnerships. So rather than reaching out directly to potential clients, you can send direct outreach emails, but I would send them to referral partners instead. So people who are going to be a natural fit, who are already maybe connected to your potential clients, or they serve your potential clients or they serve your potential clients in a related but different way. So my favorite people to reach out to for referrals are what I call adjacent service providers. So when I was a copywriter, an adjacent service provider would be a designer. So if someone is looking to hire a website designer, chances are they’re also going to need help with their website copy. That was a natural fit.
[00:27:10] I have a client right now who’s a relationship coach, and she’s been reaching out to financial experts. She helps people decide whether or not to stay in their marriage. And a big question for people who may be leaving their marriage is the finances, and what is that going to look like? So it’s really beneficial on both sides for her to be connected to those financial advisors. It’s also beneficial to the advisors because she can send referrals to them, right? It flows both ways. A lot of people have this mindset that referrals are just something that happen to you organically and naturally all on their own. And absolutely, that will happen sometimes, but that doesn’t mean you can’t also be proactive about it, that you can’t go out and start those conversations and build those relationships and be really strategic about this.
[00:27:51] The key is just like the cold outreach example, you always want to be thinking through this lens of what do you have to offer this person? So you’re not reaching out to them and being like, hey, can you send me clients? You’re thinking through this lens of what could I do for them? How could I serve them in their business? What free value could I offer? How can I lead with generosity? Is there something I could do for their clients? Could you offer free sessions? Could you share a resource? Could you send them a referral of your own? Like so many possibilities. Just make sure that you are taking the initiative to lead with generosity first before you ever ask for anything back from them. That is how you build genuine relationships in your business.
[00:28:34] And you’re not that person who’s just always asking for something for nothing, right? No one wants that. I know that’s not who you want to be. So just always focus on what you can give before what you can get from this person. And Sales Liberation students, check out the referral partnership guide in the resource vault for more examples on how to do that and what you can offer people. Okay, moving on to the seventh way to find clients without social media, and that is to host a live event. Any type of live event. And that’s actually what I love about this strategy is that there’s so many ways to customize it to your strengths and to what you enjoy doing. It doesn’t need to be like a traditional webinar, for example, with a slide deck and all of the things. It could be like a very low-key workshop, totally unscripted.
[00:29:16] You just get a small group together live or on Zoom, in person, whatever you want to do. It could be, you know, an in-person event where you bring a whole panel of people together. Maybe you want to host a large event, a small event in person on Zoom. Like there’s just so many options that allow you to really tailor this to you. So I would say like, have fun with this one. Be like, what’s the type of event I would really love to host? Some people like a small intimate gathering, you know, in person. Other people want a massive online event with like thousands of people. So what would actually feel fun to you? And explore that. Like, do you want to be the only speaker where you’re presenting information? Do you want to interact with your audience?
[00:29:58] Or do you want to be sort of teaching? lecturing at them. And I say lecturing, like that’s not a bad thing, right? It’s just, what do you enjoy? Like how much interaction do you want? What size of group do you want? Do you want it to be virtual? Do you want it to be in-person? There has been a huge resurgence of in-person events. And I actually have clients and friends who are having a lot of success right now with really small in-person workshops that they’re doing, like out of their home or a local event space. It’s just a really fun way to connect with other people in your local community. And I think especially since COVID and the pandemic, we’ve all been really craving that. And now with AI, right? People love connecting in person. There’s something so powerful about it. So that’s always available to you as an option.
[00:30:41] And I know some people are like, well, I live in the mall nowhere or whatever it is. I just go to your nearest, you know, town, city center, whatever it is. And, or of course you can always host things virtually. That’s always an option too. But think through that lens of like, what would really be fun? What type of events do you like to attend? And would you be willing to host something along those lines in your own business? I have a friend who has been doing a series of panel discussions where she just gets together a small group of experts on a given topic. And, you know, it takes the pressure of her having to come up with all the content herself. She just gets to sort of facility and host the event, but it’s done a lot of brand building and authority building for her own business as well. So get creative with it. But live events are really powerful. The more automated and AI driven the world becomes, the more people really crave that live element, whether you do that live virtually or in person.
[00:31:31] Okay, so those are my top seven picks. Just to recap for you, we’ve got podcasting, YouTube, blogging, guest speaking, direct outreach, referral partnerships, and hosting live events. So what I want you to do now that you have this list of options and I’ve answered the question, where do you find clients without social media? The goal is not to do all seven of these things. Okay. Your action step, your homework assignment from this episode is to pick one, one strategy and stick with it for 90 days minimum. Give it time to gain traction for the snowball to really build and become self-sustaining.
[00:32:15] Because I have said it before, but I’ll say it again. The number one thing that takes entrepreneurs out of the game and slows down their growth is this. It is trying to do too many things at once. And so if you leave this episode and you’re like, I’m the exception to that rule, and you go and you start pitching yourself to be a guest speaker, you host your own live events, you start a podcast, you’re doing a blog, you’re just doing all the things. The more that you do, the more you dilute your efforts and the less effective you’re going to be overall. That’s why in my programs I have my students commit to focusing on one thing at a time because you’re going to grow so much faster that way. So if you feel resistant to that idea, don’t take my word for it.
[00:32:57] Just try it out as an experiment. Like, what would happen if you went all-in and committed to one of these strategies for the next three to six months and just watch what happens. Because when you do the same thing over and over again, you get better and better. The snowball builds. And once you’ve built the snowball and it has that momentum, then you can come back and add other stuff in if you want to, okay? So it’s not like you’re putting it on the sidelines forever. It’s like three to six months of commitment to one thing. So try it out. It’s an experiment and let me know how it goes. I would love to hear from you. So thank you so much as always for listening. I hope this was helpful. You can get the two free guides I mentioned. The Get Clients Now guide has got some direct outreach email templates in there for you, as well as that list of 27 ways to find clients without social.
[00:33:45] That one I highly recommend for everyone because it’s got those guided reflection prompts in there as well so that you don’t just have this list of potential strategies, but it’s actually going to help you hone in on which one you should focus on and commit to for the next 90 days at least. So I will link both of those in the show notes. Thank you again for being here. Take care guys. And I’ll see you back here. Same time, same place next week. Hey, Trailblazer. Thank you so much for listening to the show today. If you found this episode helpful, please help us spread the word so we can get more valuable, free content in front of more people who need it. Share this episode with a friend, post it on social and tag me at saleswithmeg on Instagram. I would love to hear your biggest takeaways.
[00:34:33] Until next time, remember that fortune favors the bold, but success favors the stubborn. Keep going, friend. You got this.
Megan Smyth is a former pre-med student turned sales coach, podcaster, and full-time digital nomad. She helps women coaches and consultants grow their businesses to 6+ figures without social media or burnout.
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