If you’ve been feeling like nothing works anymore in your business, you’re not imagining it — but you might be looking at the problem from the wrong angle.
One of the biggest questions I get asked these days is: “What’s actually working in sales and marketing right now?” And the answer might surprise you. While tactics have changed—Instagram algorithms, webinar funnels, email sequences—the foundational principles of sales haven’t budged an inch. In this episode, I’m breaking down why that strategy from 2022 stopped working, and more importantly, what you should focus on instead to build a business that thrives no matter what the market throws at you next.
Click play to learn:
- The critical difference between strategies and tactics (and why most people think they had a strategy when they really didn’t)
- Why the tactics that worked years ago are failing now—and why they’ll change again
- The timeless sales principles that will never go out of style, no matter how much the market shifts
- How to become “trend-proof” by understanding the why behind what works
- Why mastering foundational principles means you’ll always know what to do when a tactic stops working
Resources
84. Why That Strategy From 2022 Stopped Working and What to Do Instead
I'm Megan, but you can call me Meg! I help women entrepreneurs build personalized, sustainable sales systems—so you can make more money and have fun doing it.
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