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Joanne Homestead

28. Rock Your Pre-Launch Campaign with Joanne Homestead

The pre-launch phase is one of the most underrated and most important parts of any launch. The content you send out in the weeks leading up to your launch is the difference between hitting your goals and opening your cart to crickets.

Today I’m joined by fellow copywriter, Joanne Homestead, to break down the perfect pre-launch email sequences and the best stories to share with your audience to warm them up for your offer.

Joanne is an expert email copywriter and holistic copy coach. With over 15 years of experience creating captivating and aligned messaging, she helps soulful entrepreneurs and coaches in wellness, well-being, and mindset sell with integrity over email. 

Click play to learn:

  • The email that changed Joanne’s life
  • How to write emails that get meaningful responses 
  • The importance of trying out different niches
  • The matrix method for understanding your audience
  • Why you shouldn’t shy away from pain point marketing
  • How to weave everyday stories into your emails


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28. Rock Your Pre-Launch Campaign with Joanne Homestead

I'm Megan—but you can call me Meg. As a copywriter and consultant, I help trailblazing entrepreneurs like you find their voice, disrupt the narrative, and build long-lasting, impactful brands.

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