Are you blueballing your audience?? 

We all want to create “value-based content” but sometimes that term gets misconstrued…which is why I’ve brought on my favourite social media guru, Nicole Malthaner to break down how to provide value to your audience AND have fun doing it. 

Nicole started her business, Groovy Social, as a means to travel the world. While the 36 countries (& counting) still very much tickle her fancy, she’s found her passion in helping aspiring leaders of the online business world leverage their personal brands on Instagram and show up in a way that feels f*cking GOOD. 

Her approach to Instagram centers around the very thing it was designed to create: human connection. She shows business owners it’s not only possible but simple to create personality-packed, meaningful content you enjoy for an audience filled with human beings you know on a personal level, while also building a brand/business that supports your life. Because if marketing your business on Instagram is a non-negotiable, then you might as well have a good time doing it! 

We talk about the nitty-gritty details of how to create conversation-starting content and we’re also getting real about what DOESN’T work on Instagram in 2024, how to set boundaries for yourself, and how to go from resenting social media to showing up in a way that feels good to you.

Click play to learn:

• How Nicole successfully redefined her career for the better
• How to manage your social media, rather than have social media manage you

• How to have an online business that energizes you
• How to promise real connections on an online platform
• Learning how to give yourself breaks before burning out
• The best ways to get comfortable putting yourself out there
• How to promote engaging conversation online
• Successful social media without changing yourself

Resources

Savour & Celebrate Newsletter

Follow along on Instagram

Connect with Nicole:

• Instagram
• Not Your Average Instagram Audit